Recently, my wife called to me from the other room and asked “Want to see a commercial that will piss you off?”
I said, “Sure!”
So, through the magic of the DVR, I got to watch this, sponsored by the Corn Refiners association:
I didn’t know whether to laugh or scowl. It’s too easy to point out that with the phallic object and the hot girl that this commercial is exploiting one of the two basic sales pitches most often used by advertisers, namely This product will make you sexy and attractive to the opposite gender.
The other theme, incidentally, is Use of this product will make you a better parent. Wanna guess what the subtext the other add this group puts out is? I’ll give you a hint: It’s starts with two moms discussing how best to sugar up their kids at a birthday party.
But my issue with the commercials isn’t the style, it’s their substance, and the substance they are selling: High Fructose Corn Syrup.
I’ve touched a little on good ‘ol HFCS in my blog before, but the video above does make a good point. When the boyfriend is asked what the problem with HFCS is, he can’t say for certain. I found that when I accessed the squishy database of my brain trying to pull up statistics as to why HFCS is bad, I couldn’t either.
Part of the reason for that coming up with concrete facts is that research is still ongoing. I found mention of studies that showed no difference between HFCS and sugar, but those studies were funded by the same people who made the commercial above. Others differ, but the full effects of HFCS are yet to be determined.
One question that still remains is about HFCS and it’s effect on your liver. HFCS and regular table sugar both contain fructose and sucrose; sucrose is processed by every cell in the body, fructose only by the liver. In table sugar, the ratio of fructose to sucrose is 50/50. In some HFCS, it’s the same. In the version that most often ends up in sodas, however, it’s 55/45. While the difference is only 5%, it may not seem like much until you add up that the average American drinks about 55 gallons of soda per year (1) and HFCS is usually the second ingredient.
One researcher said, “The livers of the rats on the high fructose diet looked like the livers of alcoholics, plugged with fat and cirrhotic”.(2) This is not to say that someone on any other high sugar diet has a liver that looks like the organ equivalent of a supermodel, but it does give reason to be careful what you send through the body’s primary filter.
So if HFCS is dangerous, the devil’s advocate asks, why is it in so many things and why would anyone defend it?
Well I’ll tell you… Monday, in part 2.
(1): Concerning Soda consumption per capita.
(2): Concerning HFCS in general
And for the sake of fairness: The HFCS propoganda site, “Sweet Suprise!”